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The Dos and Don’ts of Establishing a Customer Service Knowledge Base

A knowledge base has emerged as a must-have for customer-facing organizations today. Don’t believe us? Here’s what the data tells us about its growing importance and 360-degree benefits:

  • Customers love it: According to Forrester, customers prefer the knowledge base over other channels of self-service. Another study by Social media today claims that a staggering 91% of customers would use an online knowledge base if it were available and tailored to their needs.”
  • Reduces support calls and boosts traffic: As per research by the CRM Magazine, 45% of organizations that offer web or mobile self-service options witnessed a boost in website traffic and a reduction in phone inquiries. Further research by HBR claims that “Improving your Help section can reduce the number of calls by 5%.”
  • Unlimited scope: According to Gartner, 15% of all customer service interactions will be completely handled by AI by 2021–an increase of 400% from 2017.

Clearly, businesses that do not develop a comprehens... read more

These Might Be the Fastest (and Most Efficient) AI Systems Around

The machine learning industry’s efforts to measure itself us... read more

How to Start Promoting Your Business’s Website

After working hard to create the perfect website for your business, you want to get traffic as soon as possible. It can be frustrating to stare at your blank Google Analytics dashboard and wait for numbers to appear, and it’s even more difficult to wait for business to start flowing. Without new customers, you’re at a standstill. So, website promotion is the most beneficial element of marketing for you to focus your efforts on in the early days of your website. But what’s the best way to go about it?

In this guide, we will cover four of the best ways to promote your website. This list contains a mix of paid and free options, and combining both tend to deliver the greatest results for any company. The good news is that advertising in the digital age is more flexible than ever, so you can fine-tune your strategy to suit your limitations or accommodate growth. Read on to learn how to promote your website and start getting real traffic.

Build an SEO Strategy

Search engine optimiz... read more

Which City Rates as Best Place to Work in Tech?

posted on Jul 25, 2021
tags: at-work at-work tech-careers

For years now, tech professionals reportedly have been trading the San Francisco Bay Area for more inviting places to live. These reports, at least on a broad scale, didn’t ring particularly true until the pandemic, belied by the ever-increasing Silicon Valley traffic and tight housing market.

But now with vast numbers of tech professionals working remotely and tech companies moving at least their headquarter operations outside of Silicon Valley, it is less certain that the prime tech hub will remain near San Francisco. Rents in San Francisco, for example, are still down from a year ago, though they’ve been picking up since February.

Where are the engineers and other tech professionals going? The exact answer to that question depends on who you ask. According to recent data from MoveBuddha, the top five destinations for relocating Bay Area residents in 2020 were Texas, Washington, New York, Colorado, and Florida; a previous study that looked more specifically at San Francisco residen... read more

7 Tips for Using LinkedIn for Sales Prospecting

LinkedIn has shifted from a networking platform to a site where one can do sales prospecting. Why? The rationale is that it has social media features and business ideas in one place. That way, people can cooperate and discuss business-related issues. 

Imagine that 40% of marketers underline this media is the most effective social media for lead generation. For b2b companies, LinkedIn becomes a perfect environment for selling products and communicating with prospects. 

This post is to show how to get customers on LinkedIn with the help of some prospecting tips.

How to Prospect on LinkedIn

Using LinkedIn for sales, prospecting in particular, can mean many things. Before all, they refer to searching for, connecting and engaging with leads. Moreover, the significant part of it is the assessment of your audience. Thus, prospecting for leads on LinkedIn means appealing to needs, soft-selling or cold emailing. Each of these actions can bring conversions if it fits the strategy th... read more