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How the COVID Pandemic Changed Software Development Outsourcing – Lessons for CTOs

The sudden occurrence of the COVID pandemic was shocking to people all over the world. It was immediately understood that there would be both short- and long-term effects. It’s not different for the world of software development outsourcing. If your company benefits or is planning to start benefiting from outsourcing, read the article and find out how you can get the most out of the deal in this new reality.

When the pandemic hit, everyone was afraid how it was going to affect every fabric of life, including the world of software development outsourcing. Companies were afraid of a looming economic crisis that would leave them without their sources of income. Outsourcing vendors feared that it would in turn decrease demand for their services.

Luckily, most of the pessimistic predictions did not come true. However, the COVID pandemic still changed a lot for both clients and providers of software development outsourcing. Let’s take a look at 5 big changes.

More Projects to Do

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Ethereum cryptocurrency creator voices concern over carbon footprint

posted on Jun 14, 2021
A fundamental change to the second largest cryptocurrency to slash its carbon footprint by 99 per cent is just six to nine months away, says its creator... read more

How to Perform a Blog Content Audit (The Right Way)

posted on Jun 14, 2021
tags: webmaster

Performing a full content audit on your blog (or a client’s blog) is a great way to get an overview of the blog as a whole. You can harvest the metrics of each blog post, you can analyze what needs to be improved or removed to boost your site’s performance, and you can use the audit results as a historical record moving forward.

There are a bunch of different ways marketers offer to perform a content audit. There’s not necessarily one right or wrong way to do it, so long as you know your objectives and the method you use meets them.

What I’m about to offer you is just one of many possible ways to audit your content. I’ve found it useful, but you may want to remove some steps and add others to suit your needs.

Step 1: Download Post Data

Performing a content audit is a lot easier if all of your data is stored locally, in one easy to access space. I like working in Excel, but an... read more

Which Came First: The Time Estimate or the Time-Suck?

posted on Jun 14, 2021
tags: prepare to succeed
Forecasting the amount of time to allow for a project can be an exercise in futility.... read more

How to Use Psychographics in Marketing

Psychographic data is an excellent tool in the hands of an experienced marketer that can help marketers create segments, personas, and content that can explain the “Why” s instead of the “Who” s.

But what does that even mean?

There are as many ways to browse and check out products as there are prospects, and, in the end, demographic data or browsing habits, if used on their own, aren’t the solid base on which a brand or a marketer can base their digital marketing campaign anymore.

Not using psychographic data, you run the risk of creating a campaign that will have little tweaks here and there instead of offering a personalized, tailor-made, and curated experience.

Demographics vs. Psychographics

The first question to be asked would be how demographics differ from psychographics. And the answer would be the following:

While both require marketers to gather data, analyze patterns, and create segments that correspond with these patterns, the two data cat... read more