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6. Security protocols

Read the Previous Trend: #5. Fewer Data Centers

Domain privacy and security protocols trends highlights

  • In the coming years, there will be more focus on the protection of user privacy.
  • According to SSL Labs, 32.6% of sites have inadequate security.
  • In 2020, 7 billion records were breached, one of the largest to date.
  • 34% of American adults are uncomfortable with contact tracing during the pandemic since this compromises their location data.

The volume of records compromised by publicly disclosed data breaches in 2020 totaled 37 billion, one of the largest in a single year so far (RSB, 2021). And as contact-tracing became a popular measure by the government to control and prevent the further spread of COVID-19, 34% of American adults are uncomfortable knowing that tech firms are sharing their location information with local authorities (Statista, 2021).

Cybercriminals are taking advantage of the pandemic. And since COVID-19 scams are increasing, web hosting providers are now putting more emphasis on security protocols. Several instances of data violations and cybersecurity meltdowns in the past years are forcing hosting providers to enforce more tightened security.Thus, offering user privacy protection is now more crucial than ever among web hosting providers.

A powerful web hosting solution must be able to provide the extra tools to protect the personal information of customers. Hosting security protocols, such as compliance checks for CMS vulnerabilities, the standard SSL certification, and encrypted data storage, are now more pervasive.

Domain privacy is also one of the best features a web host can offer. It is an add-on service offered by many web hosting providers. When a customer registers a domain name, their personal details are in WHOIS, a publicly available database. Domain privacy protection ensures that all the personal data of customers are protected and hidden from the rest of the world.

Read the Next Trend: #7. Offering Additional Services