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7. Offering Additional Services

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Offering additional services trends highlights

  • By providing additional services, web hosting providers not only help their customers but also give themselves a unique selling point.
  • Survival in the modern web host market depends on the ability of host providers to offer unique and additional services.

In all kinds of businesses, being able to offer unique and additional services can give you an edge over your competitors. The same goes for the web hosting industry. These days, more and more hosting providers are developing and investing in new tools and features that they can offer to their customers.

In today’s highly technological age, customer expectations when it comes to web hosting are also increasing day by day. Web hosting is no longer as simple as running a server and storing files. The basic services like web design, HTTPS, SSL, and taking advantage of e-mail marketing solutions may already seem a lot, but they’re no longer enough.

Web hosting providers are addressing the increasing demands of their customers by providing several value-added services. For instance, there are now many website owners needing online marketing platforms who face several unique challenges in e-commerce. Thus, e-commerce support comes in handy and can bring more customers to web hosting providers.

Another additional service that hosting providers offer is online training. This service helps the customer throughout each stage of executing their ideas for their website. Other services include marketing and SEO.

Read the Next Trend: #8. Managed Web Hosting Services