What is a forum? You might have heard or came across this term during one of your online searches. A forum is like an online community where members gather and exchange their thoughts, ideas and tips with regards to a certain topic. You can call it a “hangout” where people that shares a common interest usually get together even if they are from different parts of the world. Forums have also become very popular in the field of Search Engine Optimization.
As a link building strategy, forum posting is now being used by SEO professionals as a way to reach out to more people and gain a good amount of web traffic. But how does forum posting works in terms of website promotion? If you want to engage in forum posting the first thing to do is to create an account and become a member. Then you can build your profile and create a compelling signature that will be posted at the end of your every posts. This signature is a byline where you can include the link back to the website that you are aiming to promote. After creating a profile, you now actively engage and interact in the forum by posting relevant answers or provides tips to other members.
Visit as many threads on the forum on a regular basis in order to establish a good line of communication with the other members. Every comment posted is a prospect to gain more customers which is why it is very important to come up with content that are engaging and informational. If members and visitors of the forum find your posts to be helpful and informative there is a great chance that they will click the link to your website that is found on the signature. It is the curiosity and the interest of the readers that will drive them to check out what your website has to offer.
Forum posting is also considered easier compared to article submission. It eliminates the need to write lengthy articles which are very time consuming. With short, simple yet highly relevant posts you can get a good amount of backlinks and increase in web traffic. Imagine how many comments you’ll be able to post in an hour compared to the number of articles you can finish in the same amount of time. Budget wise, forum posting is also considered as one of the most affordable means of online promotion making it an ideal choice especially for small and medium scale businesses.