Let's start with the one that's obviously obvious. You can get your site seen by visitors, build your brand, and attract visitors using organic search, social media advertising, and display advertising (try our Smart Ads Creator!).
Adopt paid strategies tailored to your goals - are you just looking to increase traffic, or are you trying to improve conversion rates, as well? Consider carefully your objectives before you use your credit card on paid channels. Each paid channel has its pros and cons.
You should target high commercial intent keywords when you plan paid search campaigns to increase traffic to your site and sales at the same time. While there can be fierce competition for these search terms (and they can be costly), they can offer big payoffs.
2. Get Social
Your content must be shared in a proactive manner - not merely hoped for to be found. Utilizing social media channels to promote your content is one of the best ways to increase traffic to your website. It is best for your site to be promoted through Twitter for short, attractive (and fast) links, whereas Google+ may bring your site up in personalized search results, especially in B2B niches.
For B2C companies, social networking sites such as Pinterest and Instagram could be a great place to garner traction. Learn how to take full advantage of social media marketing.
3. Mix It Up
Content marketing success does not follow a magic formula, as some might have you believe. Adding variety to your content will help you appeal to a variety of readers.
For maximum impact, combine short news articles with long-form blog posts, videos, infographics, and data-driven content.
4. Write Irresistible Headlines
Your headline is one of the most important parts of your content.
It doesn't matter how informative a blog post is; without a compelling heading, it won't be read. Learn how to write headlines. As an example,
Before choosing which headline will get the most traffic, BuzzFeed and Upworthy writers often write twenty different headlines before deciding on one. Think carefully about your headline before pushing "publish."
5. Pay Attention to On-Page SEO
Do you think SEO is dead? Take a second look. Search engine optimization remains one of the most valuable and worthwhile practices. Using image alt text to your advantage? What new content do you have planned? Are you creating internal links? Is there a meta description? It doesn't have to take you forever to optimize your on-page SEO. It could boost your organic traffic as well.
6. Target Long-Tail Keywords
Have you covered your high-intent keyword and popular keyword bases? It's time to target long-tail keywords as well. A majority of web searches take place on long-tail keywords, so you should target them for your paid search and SEO campaigns.
7. Start Guest Blogging
As you may have heard, true guest blogging is not dead. Your brand will be built as well as blog traffic will increase by writing a guest blog post for a reputable site. Although guest blogging standards have changed significantly over the past 18 months, spammy tactics may result in penalties. Be cautious.
8. Invite Others to Guest Blog on Your Site
Bloggers are both readers and writers. Invite people in your niche to blog on your own site in addition to posting content on other blogs. You're likely to get new readers from guest articles that they share and link to. Please make sure that the content you share is high-quality and without spammy links, as Google has begun cracking down on spammy guest posting.
9. Go After Referral Traffic
Rather than trying to persuade other sites to link back to you (a tedious and time-intensive process), create content that just begs to be linked to.
As Larry wrote about eBay's negative experience with Google's Panda update, we managed to make sure our content was compelling, so that people would read it.
Make sure others link back to you (as opposed to attempting to persuade others to link back to you). In the Editor's Pick section, we present a link from Ars Technica along with links to The New York Times and National Geographic.
10. Foster a Sense of Community
There are people who love to speak their minds and weigh in on subjects they feel passionately about, so integrating a community into your site is a great way to start a conversation and drive traffic to your site.
Create a dedicated forum where visitors can ask questions, or implement third-party solutions such as Facebook comments or Disqus.
Nonetheless, you should make sure that your community adheres to minimum standards of decorum.
11. Make Yourself Heard in Comment Sections
Why not take part in the discussion on sites that are relevant to your business? One thing you probably do regularly visits sites that are related to your business. While blogging and comments on industry blogs and sites do not always result in more referral traffic, making a name for yourself by leaving insightful, thought-provoking comments is a great way to get your name out there – which, in turn, can result in more traffic driving to your own site.
When doing guest postings, always make sure the content of your posts is relevant and quality - you shouldn't just drop your spam links into random directories.
12. Examine Your Analytics Data
Your most popular pages, your visitor demographics, and nearly everything else you can think of can be found in Google Analytics. Use the Analytics data to inform your content and promotional strategies.
Keep an eye out for the most popular posts and pages. View your visitor data to find out where, when, and how visitors arrive at your site.