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Intel: Under attack, fighting back on many fronts

posted on Sep 24, 2021

At first glance, Intel doesn’t look like a company under siege. In its last fiscal year, it recorded $77.8 billion in sales and $20 billion in profit. Its market capitalization is $220 billion as of mid-September 2021.

And yet it is. When you’re the leader, all your competition is gunning for you. Intel is wrestling with a loss of leadership in manufacturing and process nodes, it’s losing share to a very resurgent AMD, an unrelenting Nvidia is challenging Intel for AI dominance, the Atom processor failed spectacularly against Arm in the mobile market, and it’s on its third CEO in three years.

But Intel revels in the competition. “Our success in so many markets makes us targets for lots of companies,” said Lisa Spelman, corporate vice president and general manager of the Xeon and memory group. “So it’s not a surprise that we have competitors that want a piece of that.” 

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