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Linguistic Affect: Positive and Negative Emotion Words are Contagious, Predict Likability, and Moderate Positive and Negative Affect

posted on Jul 15, 2021
By Ryan M. Knuppenburg - Positive affect (PA) is active, enthusiastic, and happy engagement in pleasurable activities and negative affect (NA) includes aversiveness, anger, and fear (Watson et al., 1988). Two studies examined linguistic affect presented as emotion words used to describe experiences with PA and NA. The first study explored linguistic affect priming and altruistic decision-making, PA and NA valence word-choice, likability, and affect. 132 undergraduates were randomly assigned to read a narrative with positive or negative linguistic affect priming. Altruism was assessed and no difference in altruistic decisions...

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