SEO — which stands for search engine optimization — means the process of maximizing the number of visitors to a particular piece of content, by ensuring that the site appears high on the list of results returned by a search engine.
In a nutshell, SEO is the process of actively trying to get your content in front of the right audience. Even better, you want them to see your content when they happen to be searching for education on products or services similar to yours. This is achieved through the use of strategic keywords, as well as a few other factors we’ll discuss a little later.
How does SEO work for YouTube Videos?
YouTube sees more than 3 billion searches per month.
And there are a number of factors at play in the YouTube results algorithm, including video length and engagement rates. But SEO has a massive role to play, too.
Achieving great SEO rankings for your YouTube videos is a strategic process that involves optimizing your channel, playlists, and metadata descriptions for specific keywords. It also involves editing your videos themselves to follow specific SEO best practices.
Let’s round things off with a few bonus hacks to help your YouTube SEO soar:
Keep it long
YouTube was built to compete with television (and its advertising rates). Therefore, long high-quality videos tend to perform better in searches. Videos should last at least five minutes and include great information on your topic.
Share to social
Don’t miss out on the opportunity to share your video across your social networks. Not only will this drive users to your videos, but the backlinks will help the search engines index your content quicker.
Ask for the subscribe
At the end of your video, a simple one-line call to action can dramatically help you build your channel: “If you enjoyed this video, hit subscribe!” This request reminds people who like your content that they can follow you and hear more of the good stuff.