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SEO Articles & Tutorials

What are LSI Keywords and how do They Impact SEO?

Suppose you are at a construction site.

You see the site engineer using a measuring tape to find out the length of a wall. A little later, he tells his colleague to note down 30 feet.

Using your senses, you quickly understand that ‘feet’ here refers to the unit of measurement and not the human body part.

But, search engines are not capable of this.

They don’t have sensory organs to help them differentiate between the feet used to measure and the feet used to stand.

So, LSI keywords come into the picture.

What Are LSI Keywords?

LSI stands for Latent Semantic Indexing.

It was developed in the late 1980s to extract precise information from large data sets. However, over the years, it has improved tremendously.

Almost ALL search engines use it to understand the content on web pages and rank them better. (Even if they say there’s no such thing as LSI keywords!)

LSI keywords are simply terms or phrases related to the main keyword on a web page.

They are sema... read more

How to Increase Your Website’s Domain Authority

posted on Nov 12, 2021
tags: page rank se positioning domain authority seo

Domain Authority is a measure of the number of relevant backlinks. It is calculated by taking into account the number of sites that link to your website. As you can imagine, websites with authority will enjoy better rankings than other domains. It’s important to note that these are quality links, not just any manual or automated backlinks gained through backlink services or software.

How Can My Website Increase Its Domain Authority?

You should try to get only high-quality backlinks from relevant websites. Remember that Google Search evaluates not only domain authority but also user experience when ranking web pages. So, in order to boost your traffic and increase brand awareness for people who are already reading content on your site, it’s best to work on improving its aesthetics and functionality before trying anything else.

However, if you feel that you don’t have the resources to do that, try increasing your domain authority with backlinks. The more quality links you get,... read more

4 Content Marketing Mistakes to Avoid (Unless You Want to Waste Thousands of Dollars)

Content marketing works. The statistics all say the same thing: content marketing has incredible ROI: 72% of marketers say it has helped them get more leads.

And why wouldn’t it be so? 42.7% of people use ad blocking software, so the only way to get to them is through content. Not using content marketing in your strategy is the first mistake.

Assuming you are using it (congratulations!), let’s see what other pitfalls you can avoid and how you can improve your content marketing ROI:

1. You Don’t Use Data to Fuel Your Content Marketing Strategy

Most content marketing strategies aren’t, in fact, strategies at all. It’s just one or more people brainstorming ideas about what seems to work for their blog.

Brainstorming ideas without a data-backed foundation is great for when you’re trying to decide where to go camping with your friends. But not when you expect real results from the effort you put in.

Instead of “cold” brainstorming, borrow some ideas my content marketing a... read more

4 Obsolete SEO Practices You Should Ditch Right Now

How often are you adjusting your SEO strategy – monthly, yearly, never? It’s tempting to say “why fix it if it ain’t broken?”, but with SEO you should never wait until something truly breaks to switch things around. 

SEO evolves because user preferences evolve. However angry you may be at the latest Google algorithm change, keep this in mind: much like yourself, Google also wants to keep users engaged for as long as possible. They definitely have a bigger budget and a bigger database than you do to research and implement the changes users need. So, instead of hating the latest changes, I suggest you look at them as opportunities to keep your users engaged for longer – and buying more.

If you are unsure whether your SEO strategy is up to date, take a look at the things you shouldn’t be doing anymore:

1. Keyword Stuffing

Modern SEO has (thankfully!) moved away from keyword stuffed articles that are illegible by human readers. You can now write naturally, without fearing that... read more

How Important Is Content to SEO (According to Google)?

Google is not the only search engine. But when it comes to ranking factors, it’s pretty much the only one that matters. By handling 90% of the worldwide searches, Google is the go-to source of information for search engine marketers.

There’s a tiny problem, though: Google is also notoriously stingy with releasing official information about what helps with ranking and what doesn’t. So the SEO community is left picking up crumbs and trying to pull words out of Google officials in every interview. 

However, we do have some facts that come straight from the horse’s mouth.

What Does Google Say about Content as a Ranking Factor?

Google handles more than 5.4 billion searches per day. Every day. To keep their huge market share of 90%, they absolutely need the results of those searches to be relevant. And they are.

The crux of relevance is the content the websites that rank high offer their users. If the content is not what the user expected, they will bounce back to search resu... read more

Website Builders and Core Web Vitals Insights: What’s the SEO Impact on Website Builders?

Infographic Courtesy of: WebsiteBuilderExpert.com

In this guide, we’ll look at exactly what Core Web Vitals are, how they’re impacting website builders, and how you can test your website. We’ll also provide tips on how to improve your Core Web Vitals scores, and boost your site’s rankings while you’re at it.

The post Website Builders and Core Web Vitals Insights: What’s the SEO Impact on Website Builders? appeared first on SiteProNews.

... read more

7+ Tips for Recovering from Google Core Algorithm Updates

What are the core Google algorithm updates?

Simply said, Google’s algorithm is updated several times a year and doesn’t necessarily target specific concerns. A broad core update is a change to their main search algorithm that looks at a website’s expertise, authoritativeness, trustworthiness (E-A-T), and quality in a more holistic way.

Because of all of these many variables, Google can’t honestly tell us what has to be changed on a website without divulging the most crucial components of their algorithm. It’s common to be impacted by an algorithm update, especially if your website still has a lot of potential for development.

Here is everything that you must know about the recovery process from Google algorithm updates.

Tips to recover from Google core algorithm updates

Check these tips to know what to do after the latest Google update strikes. Here are all the tricks that will help you get through the core updates:

1. Look for inconsistencies in your website using G... read more

How SEO Can Boost Conversions

If you work in the competitive fashion industry, odds are you already know it’s important to take all possible steps to stand out in the crowd. This is particularly true in the digital age, when you may be selling your products online.

When selling fashion online, you need to optimize your conversion rate. In this context, your conversion rate refers to the rate at which customers buy products from your website.

A proper SEO strategy can play a very significant role in improving your conversion rate. The following points will help you better understand how:

Attracting Visitors

It’s a basic point, but it’s an essential one. When your SEO strategy is strong, your pages are more likely to rank high in the results pages when users perform relevant searches. The more people see your pages and click on your links, the better the odds your conversion rate will be high.

Don’t overlook the importance of ranking high in search results. Research indicates pages that show on the se... read more

SEO Promotion of an Online Store: 3 Steps to the Top of Search Results

SEO offers the highest ROI for online stores. However, only a few stores have mastered the use of SEO  to push their ranking. Most rely on expensive social media marketing and paid ads. Once you rank, you can place your account on autopilot and maintain the top position without recurring expenses.

Online stores can employ numerous SEO strategies to push ranking. However, the most productive of these strategies do not require payment. They revolve around the structure of your website and how you organize products in the store. Here are three steps that will give you the best ranking for your online store. 

1. Optimize the website 

Your online store is a website like all others competing for the attention of search spiders. It will only compete with other sites if it is optimized. Optimizing a website requires attention to its architecture. Here are simple onsite strategies that make a website internally optimized for search engines.

Light architecture

Choose a light webs... read more

How to Use Search Intent in Your Strategy

If you’re an online marketer, you must be familiar with SEO. It’s been around for years, and it’s been important since the day it arrived. However, keeping up with it is getting more and more difficult. There are always updates that change things from their roots, and keeping track of them alone is a tedious job. On top of all that, these days, there are more smart people in the game. And this means that it’s harder to stand out. So, if you want to reach more potential customers, you have to push the envelope. The best way to do it at the moment is by learning how to use search intent in your strategy.

This is the new kid on the block, but it can help you increase your conversions both via content marketing and SEO. As a matter of fact, if you want to build a successful SEO strategy, you shouldn’t go without it.

What is search intent?

More and more online marketers are focusing on search intent. And it’s safe to say they don’t do that without reasons. Although it won’t necess... read more