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Ecommerce Articles & Tutorials

New Report Details how eBay is Empowering Women Through eCommerce

Supporting our vibrant, creative and compassionate community of sellers has always been a top eBay priority — now, more than ever.

Infographic Courtesy of: ebayinc.com

The post New Report Details how eBay is Empowering Women Through eCommerce appeared first on SiteProNews.

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How Is AI Transforming E-Commerce? Top 6 Use Cases of AI Technology

Coming up with intelligent automation, artificial intelligence is quickly transforming the e-commerce industry. Voice assistants, AI-based chatbots, cybersecurity software, AI-enabled robots are examples of AI software solutions that are being widely adopted globally.

There are many advantages of AI technology for e-commerce. With AI software systems, it is possible to address various challenges, for instance, relieve employees from performing manual and routine tasks, ensure efficient inventory management and warehousing, as well as safeguard sensitive data. IBM reports that retail and consumer products companies expect that intelligent automation could contribute to annual revenue growth by up to 10%.

In this article, we will consider the main AI use cases in e-commerce to demonstrate how you can benefit from using this kind of software.

Top 6 AI Uses Cases in E-Commerce

1. Personalization

Personalization is among the most popular AI applications in e-commerce. By pro... read more

How Amazon Backend Keywords Can Boost Product Discoverability

Amazon backend keywords form an important part of any seller’s keyword strategy. They are the keywords that only sellers are privy to which is why they are the hidden keywords. They are pivotal to boosting the discoverability level of a product. 

You can include any keyword that is relevant to the product and its features into your list of backend keywords. Variations in spellings, common spelling mistakes, synonyms, etc. all qualify to be backend keywords.

Optimizing your product listings on Amazon with backend keywords will contribute towards better ranking with the A9 algorithm.

Here are some ways in which backend keyword optimization can boost product discoverability on Amazon.

Reduce redundancy

Your product description copy has to be clear and concise for customers to read. So you must include all the relevant information and keywords without making it seem too text-heavy. But the problem is that there’s always so much more that you will want to include. For this p... read more

10 Digital Marketing Trends for eCommerce Businesses

Nine out of the top 10 global eCommerce companies saw double-digit revenue growth due to the Covid-19 pandemic, which means there is an abundance of opportunities to make your mark on the eCommerce world post-pandemic. As the market continues to grow, eCommerce leaders are identifying trends that have the potential to transform the industry in a multitude of ways. From enhanced online shopping to advanced digital marketing technology, there’s no telling what the future of eCommerce digital services has in store for everyone.

Retailers and entrepreneurs everywhere are doing what they can to keep up with these rapidly changing trends and use them to their advantage. If you’re determined to help eCommerce businesses succeed next year, keep an eye out for these emerging trends that are vital to your marketing strategy.

1. The Increasing Role of AI

Artificial intelligence (AI) has always played a major part in the eCommerce industry. However, this advanced form of intelligence is ... read more

Live Selling is the Next New Wave that is Sweeping Online Shopping: Here’s How to Do It

When QVC launched decades ago, it created a whirlwind in live selling: people felt more connected and more engaged by the products (and the salespeople) they saw on TV. Now, in the digital age, the fundamental aspects of what made QVC so engaging are now available to anyone with a digital presence. The result? Customers are following streamers directly, leading to 82% of consumers preferring live streaming content to social media posts.

That means that every brand that wants to make more sales should consider live selling. However, live selling alone isn’t enough to change the way a brand makes its sales. It will require creating a live selling system—optimized to a specific market—to ensure you have the impact that utilizes streaming technology in 2021. Here are the ways to do it:

First Things First: Answer Customer Questions

Think about the type of person who might click on a live sale. Chances are, they’ve thought about buying from you before, but they haven’t quite clicke... read more

Could Live Commerce Disrupt Online Retail for the Better?

posted on Sep 02, 2021
tags: business ecommerce live commerce online retail

1 Trillion Yuan!

No, we are not talking about the GDP of Shanghai or Beijing here. That’s the market value of live commerce in China! Live commerce has indeed taken the world by storm. China, in particular, has been the eye of this storm.  

The bias is not just confined to geography.

If there is one industry that has reaped the boundless benefits of live commerce, it has to be the online retail sector. Historically, it is one industry that has always been in a state of conventional disruption and vital transformation. And one that is currently being threatened by the manipulation of privacy settings and push notifications. Mobile apps, AI, Big Data, Augmented Reality are just a few names in the long list of technologies that have bolstered the growth of online retail in recent years. 

Live commerce is wedged right at the top of that list, propelling the growth of online retail even further. In 2020, retail e-commerce sales worldwide amounted to $4.28 trillion and is projec... read more

How to Create the Ideal Product Hierarchy/Taxonomy for Your Ecommerce Store

Product taxonomy/hierarchy refers to the classification system for products. It is a system of organizing products with similar characteristics. Creating a product taxonomy for your ecommerce site is important as it helps online visitors navigate the site.

Here are some tips for creating the ideal product hierarchy for your ecommerce website. 

1. Understand Your Product

You should understand your products to properly categorize and organize them. A product-focused approach will help you create strong taxonomies. 

You must know about the features and types of products on your ecommerce store. This will help you in properly organizing and categorizing the products that will create the best impact for your ecommerce website. 

2. Demographic-based Taxonomies

You can also create categories based on demographic data. Consider creating separate categories for products targeted to male, females, single, married, and senior individuals. You can also create categories based on... read more

SEO Promotion of an Online Store: 3 Steps to the Top of Search Results

SEO offers the highest ROI for online stores. However, only a few stores have mastered the use of SEO  to push their ranking. Most rely on expensive social media marketing and paid ads. Once you rank, you can place your account on autopilot and maintain the top position without recurring expenses.

Online stores can employ numerous SEO strategies to push ranking. However, the most productive of these strategies do not require payment. They revolve around the structure of your website and how you organize products in the store. Here are three steps that will give you the best ranking for your online store. 

1. Optimize the website 

Your online store is a website like all others competing for the attention of search spiders. It will only compete with other sites if it is optimized. Optimizing a website requires attention to its architecture. Here are simple onsite strategies that make a website internally optimized for search engines.

Light architecture

Choose a light webs... read more

Payment Processing Trends for 2021

It is that time of the year again when retailers and dealers need to worry about their business strategies for the year ahead. Ever since the outbreak of the COVID-19 pandemic, in which people were forced to stay home, the entire payment industry has undergone major changes.

The new year brings several promises and challenges with the new payment processing trends and technology changes. Besides, with the growing popularity of credit cards, businesses and eCommerce stores have also seen a stark rise in their sales and conversions.

While you are busy making critical financial decisions and planning marketing strategies for the upcoming quarter, learn how the following payment processing trends will help shape the future of digital payments, at least for the remainder of 2021.

1. Cash is Taking a Back Seat!

Today, there are some people who prefer cash payments over digital transactions, mostly because they are not so tech-savvy or because they are afraid of cybersecurity bre... read more

4 Points of Failure in B2B E-Commerce

B2B e-Commerce market is on the rise these days. Due to innovation in digital marketing and e-commerce, more companies are looking for B2B business solutions so that they can easily interact and trade with big businesses. B2B e-commerce allows companies to reach businesses around the globe in no time. Cloud-based e-Commerce makes inventory and order processing a smooth task. Businesses can not only find new customers but also retain clients for longer prospects. 

But, that is all the bright side! 

Another side of the coin is that not many B2B e-Commerce businesses are able to survive and they fail quickly. What could be the reasons? In this article, I am sharing 4 points of failure in B2B e-Commerce. Start noticing these red flags from the beginning so that you can leverage all the benefits that this industry has to offer.

1. You do not have a well-designed website 

Many businesses think that well-designed, organised and structured websites are for individual customers and... read more