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15 Best Video Editing Apps That Will Make Your Life Easier!

Video content is in full bloom. Whether it’s for marketing or entertainment purposes.  

And as per Wyzowl, 86% of businesses consider video as a strong marketing tool. If we talk about the ROIs of video content, 78% of video marketers claim that has helped them boost their sales. 

There’s no doubt that it’s tough to sit down with a laptop and put in all your effort and time to edit a footage to turn it into an eye-catching video. But 69% of people say that they’d prefer to watch a video from a brand to learn about a product/service. 

There are dozens of free or budget-friendly video editing apps out there that can be used to create professional-quality & captivating videos on your smartphone or tablet. 

Let’s take a look at the top 15 video editing apps that you can use to create stunning videos on your own: 

1. Adobe Premier Rush

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Adobe Premier Rush tops the list of the 15 best video editing apps to use. This app combines several powerful features fro... read more

How to Start a Successful Podcast: An Easy Guide for Beginners

Starting a podcast may seem like the easiest thing in the world. All you’ll need at first in setting up your own podcast could be as basic as having your own smartphone and having access to the Internet and a podcast app of any kind. 

At first, it might seem like that’s all you need to get going, but in the long run you’re going to need a little bit more to not only start a professional podcast but to also ensure that it becomes a success. 

In order to start a podcast, you’re going to first of all source out an idea for your podcast; let’s call this, idea conceptualization. This is the first stage you need to go through when starting your podcast. 

You will need an interesting idea or topic that your podcast will be centered around. This idea or topic could revolve around a lot of lifestyle conversations or a podcast about health, movie reviews, conversations surrounding politics and a whole lot more.

To start the podcast, you can begin by using the most basic podcasting e... read more

4 Obsolete SEO Practices You Should Ditch Right Now

How often are you adjusting your SEO strategy – monthly, yearly, never? It’s tempting to say “why fix it if it ain’t broken?”, but with SEO you should never wait until something truly breaks to switch things around. 

SEO evolves because user preferences evolve. However angry you may be at the latest Google algorithm change, keep this in mind: much like yourself, Google also wants to keep users engaged for as long as possible. They definitely have a bigger budget and a bigger database than you do to research and implement the changes users need. So, instead of hating the latest changes, I suggest you look at them as opportunities to keep your users engaged for longer – and buying more.

If you are unsure whether your SEO strategy is up to date, take a look at the things you shouldn’t be doing anymore:

1. Keyword Stuffing

Modern SEO has (thankfully!) moved away from keyword stuffed articles that are illegible by human readers. You can now write naturally, without fearing that... read more

10 Industries that are Ripe for Disruption in 2021

The world of work is quickly changing, especially as businesses plan out their post-pandemic futures. The pandemic sped up a number of long-awaited changes, including the influence of technology in various business sectors.

No industry can hold off the disruption caused by new technology—especially not when advancements seem constant—but some industries are much more ready for disruption than others.

There’s no denying it: entire industries have been, and will continue to be, disrupted by technology and the changing world of work. Here are 10 industries ripe for disruption in 2021.

1. Banking

Banking remains one of the oldest and most stable industries in the world, making it perfect for tech disruption. Ten years ago, a completely online bank may have seemed like a fantasy. 

Today neobanks, which are banks that exist entirely online, have become an important trend in the banking industry. Chime, a licensed online bank, is the largest one of these types of banks with mo... read more

6 Google Search Console Tips to Optimize Your Search Results

Google Search Console (GSC) is a valuable tool for Search Engine Optimization (SEO) professionals looking to assess a website’s overall performance in the search results, ask Google to index your content, review your backlink profile, and more. Yet, while GSC is a great tool, there’s a learning curve.

This article will examine the importance of GSC for digital marketers. We’ll do a quick review of some of the dashboards and discuss some of the ways you can use GSC to improve your search results. Let’s get started!

1. Find Queries That Drive Traffic (& Keyword Opportunities)

When you start writing an article, you probably have a keyword, possibly even two, that you want to rank for. It’s good that you had a keyword in mind when you started writing your article. The problem is, a month or more after your content is published, you’ll find that you’re starting to rank for all types of keywords that you might not have been expecting.

Let me provide you with an example for a pop... read more

Top 11 Must-have Plugins for WordPress Websites in 2021

Are you overwhelmed by the tens of thousands of plugins that WordPress offers and not sure about which plugins you should use?

There are 58,000+ plugins for WordPress website, and it can be difficult to decide which plugins to use. In this huge number, there are also various niche-specific plugins. 

There are, however, many plugins that every website should use. In this article we will look at the Top 11 most important plugins for your WordPress website. But, before that, let’s clearly define the meaning of the term ‘Wordpress plugin’.

What is a WordPress Plugin?

WordPress Plugins are bits of software (tools) that contain functionality that you can add to your WordPress website. They can also be used to improve/expand the existing functionality of your WordPress website. 

WordPress plugins allow you to add a new function to your WordPress website without writing or editing code. If you want to add a new feature/function to your website, there is probably a plugin for th... read more

9 Proven Methods for Creating High-Converting Emails

Companies are constantly competing for leads and customers. To stand out from the crowd, you need a good marketing strategy. One such strategy is email marketing. 

Email marketing is more than just sending emails and promoting your products. You need to know how to create emails that convert. There are basic rules you need to follow to do this effectively. In this article, you’ll learn nine proven methods for creating high-converting emails.

1. Make a Customer Persona 

The key to successful marketing is a clear understanding of your audience. So, take the time to design a customer persona. A customer persona is a fictional representation of your ideal customer.

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Since a customer persona contains your target customer’s important demographic data and pain points, you can create marketing content that will resonate with them.

But how can you generate that data for your customer persona? Social media platforms are a goldmine of information. You can also captu... read more

3 Reasons Why You Absolutely Need to Add Whitepapers to Your Content Strategy

Say ‘content strategy’ and most people will jump to blog posts. And no wonder: blog posts can work wonders for your marketing, sales, SEO, and ultimately, your business goals. Plus, they are relatively easy to write, publish, and promote.

But if you really want to up your content game, whitepapers are what you should be looking at. Granted, they aren’t as easy to write, but they do come with significantly more benefits. Just like (almost) always, the more effort you put into something, the better the results it yields.

First, a primer:

What Is a Whitepaper?

A whitepaper is a thoroughly documented and researched, in-depth piece of writing that presents a solution the target audience has to face and provides a solution. Whitepapers can be based on the company’s own research – explain how the findings of the research help build a solution, or they can showcase the innovative way your company solves a problem.

Most whitepapers are around 2,500 words long and with a design s... read more

Is Cryptocurrency a Worthy Investment?

With cryptocurrency investments in 2021, it will be possible to get filthy rich. The downside is that you could lose any money you have. Both are true, but how? Crypto-asset investments can be risky, but also extremely lucrative.

Cryptocurrencies are a good investment if you want direct exposure to the demand for digital currencies. Stocks of companies with exposure to cryptocurrency are a safer but potentially less lucrative alternative.

Take a look at the advantages and disadvantages of investing in cryptocurrency.

Are Cryptocurrencies safe?

Cryptocurrency is not completely safe, at least not right now. On the other hand, other evidence suggests that it may be here to stay.

Risks associated with cryptocurrency

Unlike stock exchanges, cryptocurrency exchanges are more susceptible to hacking and becoming targets of other criminal activity. Investors who have had their digital currencies stolen have suffered significant losses due to these security breaches. 

Crypt... read more

5 Best Workplace Management Tools for New Businesses

The COVID-19 pandemic has changed the business landscape the world over. While existing businesses have had to move their operations online, several others already were using some form of a hybrid model. Unfortunately, however, many others businesses that didn’t have the capacity or the money to move online had to shut down. 

Now, however, any new business must be such that it can run completely online if circumstances require it to. This requires extensive online infrastructure and cloud-based software so that all the business’ employees can work from home on a common platform and collaborate if they need to. 

Often, this spells the need for a workplace management system. These systems or software help organizations optimize all their resources, be it intellectual or financial. Additionally, businesses also adopt the use of the best phone tracking apps as these help them track all their employees’ and ensure maximum efficiency. Websites like CellTrackingApps.com are great resou... read more