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5 Ways to Refresh Old Content

Sometimes, well-performing posts lose steam. This happens due to the content getting less relevant over time or the declining search volumes for your main keywords.

Other times, you post genuinely good content that doesn’t end up yielding the results you think it deserves. If an otherwise well-researched and well-articulated post isn’t getting enough traffic, then something must have gone wrong with your on-page optimizations and off-page promotions.

Here are a few tips on refreshing old content and boosting them on the SERPs:

1. Replace Old Keywords

You should always do a fresh run of keyword research. This is because keywords can lose popularity over time.

Keyword search volumes are dependent on how frequently users type them into the search bar. Therefore, if people start to change the specific terms they use for their searches, the keyword rankings will also change.

Once you have an updated keyword list, look for outdated keywords and replace them with new ones. ... read more

4 Obsolete SEO Practices You Should Ditch Right Now

How often are you adjusting your SEO strategy – monthly, yearly, never? It’s tempting to say “why fix it if it ain’t broken?”, but with SEO you should never wait until something truly breaks to switch things around. 

SEO evolves because user preferences evolve. However angry you may be at the latest Google algorithm change, keep this in mind: much like yourself, Google also wants to keep users engaged for as long as possible. They definitely have a bigger budget and a bigger database than you do to research and implement the changes users need. So, instead of hating the latest changes, I suggest you look at them as opportunities to keep your users engaged for longer – and buying more.

If you are unsure whether your SEO strategy is up to date, take a look at the things you shouldn’t be doing anymore:

1. Keyword Stuffing

Modern SEO has (thankfully!) moved away from keyword stuffed articles that are illegible by human readers. You can now write naturally, without fearing that... read more

How Amazon Backend Keywords Can Boost Product Discoverability

Amazon backend keywords form an important part of any seller’s keyword strategy. They are the keywords that only sellers are privy to which is why they are the hidden keywords. They are pivotal to boosting the discoverability level of a product. 

You can include any keyword that is relevant to the product and its features into your list of backend keywords. Variations in spellings, common spelling mistakes, synonyms, etc. all qualify to be backend keywords.

Optimizing your product listings on Amazon with backend keywords will contribute towards better ranking with the A9 algorithm.

Here are some ways in which backend keyword optimization can boost product discoverability on Amazon.

Reduce redundancy

Your product description copy has to be clear and concise for customers to read. So you must include all the relevant information and keywords without making it seem too text-heavy. But the problem is that there’s always so much more that you will want to include. For this p... read more

The 35 Top Free SEO Tools Available Anywhere

SEO tools are a valuable asset to any marketing campaign. They provide insight into what people are searching for and offer information on the best keywords to optimize your website. You must invest in the best SEO tools because they can help boost your company’s search engine ranking, which will lead to more traffic and higher conversions. 

The Best Free Analytics Tools

1. Google Analytics

Google Analytics is a powerful tool that provides an in-depth analysis of your website’s traffic and helps inform what needs to be changed. It contains valuable information like geographical location, demographic data, page views, and conversion rates, allowing marketers to provide their target audience with the best browsing experience possible.

2. Google Trends

Google Trends offers the best SEO tools that allow you to analyze search trends over time. This can provide marketers with insight into what people are searching for when it comes to certain topics and keywords, thus optimiz... read more

4 Signs Your Website Copy Needs Updating

A lot of effort and research goes into making website copy.

So it comes as no surprise that so many amateur bloggers don’t give their website copy a do-over when needed. Even if you are writing evergreen content with concepts that don’t change in response to the passage of time, it’s still important to update certain sections with new information.

It’s not simply enough to provide users with a visually good-looking interface and then call it a day. That’s just the hook that buys you a few more seconds with your prospects. The website copy gives them further reasons to not only extend their stay but also follow through with a desirable action (whether it’s signing up for your newsletter or buying a service. 

Without a good copy, you’ll have a hard time trying to convince readers to part with their money. 

So what are the hallmarks of good website copy?

Below is a rough overview that gives you a good idea:

  • It should resonate with the reader’s pain points
  • It should provi... read more

SEO Essentials for Every Long-Form Blog Post

When you read a long-form blog post, you are usually in awe of the knowledge the writer has. Long-form content is not only liked by readers but Google as well. What comes to your mind when we say long-form? It’s not 1500-2000 words. Long-form content can range anything from 3000-6000 words. Yeah, it’s a lot of research and a lot of writing!

To begin with, make sure if you personally write your blogs that it’s not only figures and numbers, there should be solid theory to explain the matter at hand. Secondly, if you’re not a writer, but own a blog then make sure that you give your writer enough information to make the content long enough with substantial knowledge. This will make your readers know that you are an expert in the field. 

Search engine optimization includes a lot of things like keywords, on-site optimization, site speed, mobile-friendliness, crawlability, etc. Amongst these there are a few, that can help you with a better SEO reach for your long-form content.  

Res... read more

What is Semantic Search and Why Does it Matter for Your SEO Strategy?

Remember the not-so-good old days when SEO was all about stuffing keywords into your articles until they became illegible by human readers? SEO has come a long way since then and we have semantic search to thank for this progress.

What Is Semantic Search?

Semantic search refers to search engines’ ability to take the intent and the contextual meaning of search phrases into account when delivering results. In other words, it’s an attempt by machines to understand human language and all its nuances.

Back in the day, search engines only looked at phrases as a collection of words, never looking at the meaning or the possible intention of the user. Today, as we understand that different people speak and write in different ways, search engines try to incorporate their newly-acquired understanding of human speak into the results of all queries.

Some of the factors that semantic search takes into account are:

  • User’s search history
  • User’s location
  • Spelling variations of a phrase
... read more

What is Semantic Search and Why Does it Matter for Your SEO Strategy?

Remember the not-so-good old days when SEO was all about stuffing keywords into your articles until they became illegible by human readers? SEO has come a long way since then and we have semantic search to thank for this progress.

What Is Semantic Search?

Semantic search refers to search engines’ ability to take the intent and the contextual meaning of search phrases into account when delivering results. In other words, it’s an attempt by machines to understand human language and all its nuances.

Back in the day, search engines only looked at phrases as a collection of words, never looking at the meaning or the possible intention of the user. Today, as we understand that different people speak and write in different ways, search engines try to incorporate their newly-acquired understanding of human speak into the results of all queries.

Some of the factors that semantic search takes into account are:

  • User’s search history
  • User’s location
  • Spelling variations of a phrase
... read more

7 SEO Trends and Changes that will Impact Businesses in 2021

Search Engine Optimization (SEO) is a digital marketing strategy that works to improve the quality and quantity of traffic that a website receives by organically boosting the website’s presence on search engines. For example, when users search for a particular item, they usually visit the first few websites on the Search Engine Result Page, which indicates that the search engine ranks the websites high enough to put them on the first page of results. 

Search Engine Optimization is a way to improve a website’s visibility and promote it to higher ranks on the first page of results to attract more customers. 

To ensure that your website keeps appearing in the Search Engine Results Page (SERP) higher ranks, SEO strategies need to be renewed time and again to correspond to Google’s evolving algorithm. 

Here are 7 SEO Trends and Changes that, if used effectively, will impact businesses in 2021

Mobile SEO 

Search engines have seen a mass shift of usage from desktops to mobile ... read more

Local SEO Strategies to Boost Your Business

Local SEO refers to the practice of optimizing a website for it to organically rank in local search results. Most businesses focus on this branch of SEO to promote their products and services to customers and attract virtual and foot traffic to their local stores. This method is advisable if your business has a physical store in certain locations and you are not interested in catching the attention of a global audience.

How Does Local SEO Differ From Organic SEO?

Both SEO and Local SEO aims to increase the quality and quantity of organic traffic that your website receives. However, local SEO is only a subsection of SEO. 

Local SEO mainly focuses on the geographical components of search and provides results that can be found on maps and business directories, such as Google Maps, Facebook, and Yelp. Businesses that want to focus on this subsection of SEO should turn their attention to citations, reviews, links, and keywords.

Why is Local SEO Important?

This subsection of ... read more