Sometimes, well-performing posts lose steam. This happens due to the content getting less relevant over time or the declining search volumes for your main keywords.
Other times, you post genuinely good content that doesn’t end up yielding the results you think it deserves. If an otherwise well-researched and well-articulated post isn’t getting enough traffic, then something must have gone wrong with your on-page optimizations and off-page promotions.
Here are a few tips on refreshing old content and boosting them on the SERPs:
1. Replace Old Keywords
You should always do a fresh run of keyword research. This is because keywords can lose popularity over time.
Keyword search volumes are dependent on how frequently users type them into the search bar. Therefore, if people start to change the specific terms they use for their searches, the keyword rankings will also change.
Once you have an updated keyword list, look for outdated keywords and replace them with new ones. ... read more