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Marketing Articles & Tutorials

15 Best Video Editing Apps That Will Make Your Life Easier!

Video content is in full bloom. Whether it’s for marketing or entertainment purposes.  

And as per Wyzowl, 86% of businesses consider video as a strong marketing tool. If we talk about the ROIs of video content, 78% of video marketers claim that has helped them boost their sales. 

There’s no doubt that it’s tough to sit down with a laptop and put in all your effort and time to edit a footage to turn it into an eye-catching video. But 69% of people say that they’d prefer to watch a video from a brand to learn about a product/service. 

There are dozens of free or budget-friendly video editing apps out there that can be used to create professional-quality & captivating videos on your smartphone or tablet. 

Let’s take a look at the top 15 video editing apps that you can use to create stunning videos on your own: 

1. Adobe Premier Rush

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Adobe Premier Rush tops the list of the 15 best video editing apps to use. This app combines several powerful features fro... read more

Why You Should Hire a Freelance Expert for Your Marketing Campaign

There are many occasions on which bringing in freelance experts can be a smart management choice for business owners. Typically, these are occasions when you don’t need someone on a full-time basis or with a deep core understanding of your company’s mission – but you do need a professional who is an expert in their field. Often, entrepreneurs can bring in freelancers when they need a job done that is outside their own area of expertise. Or, it may simply be that they need to consult with someone who has specialized training and insight.

How hiring a freelance expert can help with sales and marketing

One area where freelancers and contract workers can help a business owner is in the sales and marketing department. Even if you feel confident about your ability to effectively promote your product, a marketing or sales professional may have much to show you about how you can increase that effectiveness and meet your goals sooner. Experts in market analysis can help you specify your ... read more

Why Small Business Specialists are Turning to Account-based Marketing

An overwhelming majority of people who run email mass marketing campaigns struggle to get potential clients to even open their messages. This fact is the reason that so many people have suggested that inbox marketing is a dying art. Savvy small business promoters are turning to account-based marketing campaigns to turn things around, however, and they might stand to make larger profits than most people ever have in their respective space.

Account-based campaigns focus exclusively on the best-fitting accounts for any given type of product or service. Most of these emphasize B2B sales as opposed to anything involving end-users. Considering that an average inbox has some 200 messages stashed inside, it makes sense to forgo the consumer market for something more stable.

Those who want to engage in this kind of campaign need some way to figure out which accounts are the right ones, and this need has led to some unusual techniques.

Segmenting a List Based on Perceived Needs

In s... read more

5 Ways Drone Videography can Boost your Ad Campaigns

Engaging storytelling is the crux of any marketing campaign. As a business, you don’t just sell products or services anymore. The customers want more than sales-ey pitches and promotional campaigns. 

The customer wants stories. Stories that shape their ideas, share their opinions and ultimately drive action. And in the digital marketing space, there is no better way to tell a story than through effective videography. 

Advertisers are forever looking for unique and effective ways to tell compelling stories that capture the crux of customer demand. Drones or unmanned aircraft vehicles are becoming increasingly popular in the marketing space for this very reason. 

Drones can record a location from multiple angles and capture breathtaking aerial footage that is sure to make heads turn everywhere.  

Before drones, ad creators turned to helicopters to capture aerial shots of a product/location. This was a costlier, noiser option. Not to mention that working with helicopters requ... read more

What You Need to Become a Sales Superstar (Tips + Tools)

Becoming a salesperson like Jordan Belfort (Wolf of Wall Street) isn’t easy. But with the right tools and strategies, you can at least reach closer.  

Sales is one of the most important departments of every business. Therefore, companies need the best people in the department that are willing to go the extra mile. 

However, more often than not, most salespeople follow the same strategies, never doing anything spectacular. If you’re not one of them and want to outdo the best sales reps in your organization, then this article is for you. 

In this article, we will talk about some basic and pro tips for new salespeople to help you become the next sales superstar in your organization. Let’s get started!

Basics for New Salespeople

In this section, we will cover the most basic yet important tips for salespeople. 

1. Sell Benefits, Not Features

As a sales rep, the biggest mistake you could make is focusing on how great your product or service is. The customer usually does... read more

Running a Business Right: The Cheat Sheet

As almost 1 in 5 new businesses are failing, it’s clear that businesses need to take further precautions to ensure that they are running effectively. Luckily, we’re here to help. In this handy cheat sheet, we’ll give you some of our top tips for both starting and running a business. Keep reading to learn more and boost your chances of success!

Starting Your Business Right

The key to running a business right is all in the foundation. If you start your business right, it will be much easier for you to reach and maintain success. Here are our main tips for starting your business effectively.

Appoint Directors & Secretaries

You will need to appoint any directors and secretaries before you are able to register your company, as you need these details to submit your registration. Directors are appointed to watch over the business. They are responsible for making sure that your company is complying with all legal requirements, as well as being transparent about any transactions or... read more

9 Proven Methods for Creating High-Converting Emails

Companies are constantly competing for leads and customers. To stand out from the crowd, you need a good marketing strategy. One such strategy is email marketing. 

Email marketing is more than just sending emails and promoting your products. You need to know how to create emails that convert. There are basic rules you need to follow to do this effectively. In this article, you’ll learn nine proven methods for creating high-converting emails.

1. Make a Customer Persona 

The key to successful marketing is a clear understanding of your audience. So, take the time to design a customer persona. A customer persona is a fictional representation of your ideal customer.

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Since a customer persona contains your target customer’s important demographic data and pain points, you can create marketing content that will resonate with them.

But how can you generate that data for your customer persona? Social media platforms are a goldmine of information. You can also captu... read more

4 Inspiring Social Media Campaigns of COVID Times

The past 2 years were wild indeed! For many brands, it was a very challenging time full of uncertainty. Trying to find the balance between promotion and sensitivity, especially in the first months, was near-on impossible.

However, the best brands managed to find their way pretty quickly. We’ve seen some awesome social media campaigns out there ever since the pandemic started.

As the months passed, we’ve had a chance to look back and learn from previous experiences.

Get inspired by these 4 amazing social media campaigns of COVID times!

Getty Museum’s #MuseumChallenge

Dressing up as famous art? Count us in! The Getty Museum was probably the most successful art institution in mobilizing its audience. It has been challenging their followers to recreate famous works of art with objects and/or people they have around themselves.

The rules—according to the Getty Museum’s Twitter account—were simple: Choose your favorite artwork. Then, find three things lying around your... read more

3 Reasons Why You Absolutely Need to Add Whitepapers to Your Content Strategy

Say ‘content strategy’ and most people will jump to blog posts. And no wonder: blog posts can work wonders for your marketing, sales, SEO, and ultimately, your business goals. Plus, they are relatively easy to write, publish, and promote.

But if you really want to up your content game, whitepapers are what you should be looking at. Granted, they aren’t as easy to write, but they do come with significantly more benefits. Just like (almost) always, the more effort you put into something, the better the results it yields.

First, a primer:

What Is a Whitepaper?

A whitepaper is a thoroughly documented and researched, in-depth piece of writing that presents a solution the target audience has to face and provides a solution. Whitepapers can be based on the company’s own research – explain how the findings of the research help build a solution, or they can showcase the innovative way your company solves a problem.

Most whitepapers are around 2,500 words long and with a design s... read more

Ultimate Guide to Writing Impactful Outreach Emails

Outreach emails are sent to promote content. The purpose of these emails is to ask for a back-link or to request collaboration or partnership from influencers. Outreach emails are not uncommon. You can open your spam folder and find a number of emails waiting for your reply. So do they even have any use?

The answer is yes. Email outreach does work and businesses still use this approach to get more conversions and sales. In this article, we are going to discuss how to send an outreach email that gets opened and replied to. 

Let’s dig in.

How to send the right type of outreach emails?

You need to create the right type of outreach emails to get replies. Cookiecutter and salesy emails end up in the spam folder. When done right, the audience finds such emails helpful and even interact with them. Such outreach emails offer value to the audience and bring you your desired results. Your business can benefit greatly when you start to send the right type of outreach emails. Some of ... read more