Login Register

Se Optimization Articles & Tutorials

5 Local SEO Tips for Your Business

In this day and age, if you are a business trying to grow or operate better locally, having an official website is mandatory, and having your SEO done properly is a must. There are a lot of ways to boost your website on search engines, and here are 5 useful tips for you to improve your local SEO performance.

Add Location Pages to Your Website

If you service multiple locations, create location pages. Be careful when you have multiple locations because you need to create unique content for each location page. Having a page for each location you provide your service or products will increase your local SEO performance drastically. For instance, if you are an alcohol reseller in Los Angeles, having just one page under the name of Los Angeles alcohol delivery will not be enough for Google and your potential customers. Let’s say your business delivers wine, your web page should have as many location pages as the number of your delivery locations. Someone who lives in West Hollywood wo... read more

4 Obsolete SEO Practices You Should Ditch Right Now

How often are you adjusting your SEO strategy – monthly, yearly, never? It’s tempting to say “why fix it if it ain’t broken?”, but with SEO you should never wait until something truly breaks to switch things around. 

SEO evolves because user preferences evolve. However angry you may be at the latest Google algorithm change, keep this in mind: much like yourself, Google also wants to keep users engaged for as long as possible. They definitely have a bigger budget and a bigger database than you do to research and implement the changes users need. So, instead of hating the latest changes, I suggest you look at them as opportunities to keep your users engaged for longer – and buying more.

If you are unsure whether your SEO strategy is up to date, take a look at the things you shouldn’t be doing anymore:

1. Keyword Stuffing

Modern SEO has (thankfully!) moved away from keyword stuffed articles that are illegible by human readers. You can now write naturally, without fearing that... read more

6 Google Search Console Tips to Optimize Your Search Results

Google Search Console (GSC) is a valuable tool for Search Engine Optimization (SEO) professionals looking to assess a website’s overall performance in the search results, ask Google to index your content, review your backlink profile, and more. Yet, while GSC is a great tool, there’s a learning curve.

This article will examine the importance of GSC for digital marketers. We’ll do a quick review of some of the dashboards and discuss some of the ways you can use GSC to improve your search results. Let’s get started!

1. Find Queries That Drive Traffic (& Keyword Opportunities)

When you start writing an article, you probably have a keyword, possibly even two, that you want to rank for. It’s good that you had a keyword in mind when you started writing your article. The problem is, a month or more after your content is published, you’ll find that you’re starting to rank for all types of keywords that you might not have been expecting.

Let me provide you with an example for a pop... read more

How Amazon Backend Keywords Can Boost Product Discoverability

Amazon backend keywords form an important part of any seller’s keyword strategy. They are the keywords that only sellers are privy to which is why they are the hidden keywords. They are pivotal to boosting the discoverability level of a product. 

You can include any keyword that is relevant to the product and its features into your list of backend keywords. Variations in spellings, common spelling mistakes, synonyms, etc. all qualify to be backend keywords.

Optimizing your product listings on Amazon with backend keywords will contribute towards better ranking with the A9 algorithm.

Here are some ways in which backend keyword optimization can boost product discoverability on Amazon.

Reduce redundancy

Your product description copy has to be clear and concise for customers to read. So you must include all the relevant information and keywords without making it seem too text-heavy. But the problem is that there’s always so much more that you will want to include. For this p... read more

Improve Your SEO Strategy with These Four Analytical Tools

Looking to improve your online ranking? Well of course you are. The chief purpose of all SEO strategies is to improve visibility and drive traffic and potential sales to your website. Tracking your performance is vital to evaluate the effectiveness of your campaign and give you valuable insights as to where you may or may not need improvement.

Fortunately, there are many online tools that are designed to help you reach your SEO goals and get your site at the top of the search results. Here we look at 4 tools that will help you on your way to success.

1. SEO Site Checkup

Performing a website audit is extremely useful to ascertain the online performance of your site and this is where SEO Site Checkup is extremely useful. Offering over 30 SEO variables, this tool breaks down the data into easily understood reports and gives insights into aspects that can affect a site’s ranking and score. It also provides a very useful comparison to your competitors.

2. Google Structured Data... read more

How Important Is Content to SEO (According to Google)?

Google is not the only search engine. But when it comes to ranking factors, it’s pretty much the only one that matters. By handling 90% of the worldwide searches, Google is the go-to source of information for search engine marketers.

There’s a tiny problem, though: Google is also notoriously stingy with releasing official information about what helps with ranking and what doesn’t. So the SEO community is left picking up crumbs and trying to pull words out of Google officials in every interview. 

However, we do have some facts that come straight from the horse’s mouth.

What Does Google Say about Content as a Ranking Factor?

Google handles more than 5.4 billion searches per day. Every day. To keep their huge market share of 90%, they absolutely need the results of those searches to be relevant. And they are.

The crux of relevance is the content the websites that rank high offer their users. If the content is not what the user expected, they will bounce back to search resu... read more

The 35 Top Free SEO Tools Available Anywhere

SEO tools are a valuable asset to any marketing campaign. They provide insight into what people are searching for and offer information on the best keywords to optimize your website. You must invest in the best SEO tools because they can help boost your company’s search engine ranking, which will lead to more traffic and higher conversions. 

The Best Free Analytics Tools

1. Google Analytics

Google Analytics is a powerful tool that provides an in-depth analysis of your website’s traffic and helps inform what needs to be changed. It contains valuable information like geographical location, demographic data, page views, and conversion rates, allowing marketers to provide their target audience with the best browsing experience possible.

2. Google Trends

Google Trends offers the best SEO tools that allow you to analyze search trends over time. This can provide marketers with insight into what people are searching for when it comes to certain topics and keywords, thus optimiz... read more

7+ Tips for Recovering from Google Core Algorithm Updates

What are the core Google algorithm updates?

Simply said, Google’s algorithm is updated several times a year and doesn’t necessarily target specific concerns. A broad core update is a change to their main search algorithm that looks at a website’s expertise, authoritativeness, trustworthiness (E-A-T), and quality in a more holistic way.

Because of all of these many variables, Google can’t honestly tell us what has to be changed on a website without divulging the most crucial components of their algorithm. It’s common to be impacted by an algorithm update, especially if your website still has a lot of potential for development.

Here is everything that you must know about the recovery process from Google algorithm updates.

Tips to recover from Google core algorithm updates

Check these tips to know what to do after the latest Google update strikes. Here are all the tricks that will help you get through the core updates:

1. Look for inconsistencies in your website using G... read more

SEO Essentials for Every Long-Form Blog Post

When you read a long-form blog post, you are usually in awe of the knowledge the writer has. Long-form content is not only liked by readers but Google as well. What comes to your mind when we say long-form? It’s not 1500-2000 words. Long-form content can range anything from 3000-6000 words. Yeah, it’s a lot of research and a lot of writing!

To begin with, make sure if you personally write your blogs that it’s not only figures and numbers, there should be solid theory to explain the matter at hand. Secondly, if you’re not a writer, but own a blog then make sure that you give your writer enough information to make the content long enough with substantial knowledge. This will make your readers know that you are an expert in the field. 

Search engine optimization includes a lot of things like keywords, on-site optimization, site speed, mobile-friendliness, crawlability, etc. Amongst these there are a few, that can help you with a better SEO reach for your long-form content.  

Res... read more

How to Create the Ideal Product Hierarchy/Taxonomy for Your Ecommerce Store

Product taxonomy/hierarchy refers to the classification system for products. It is a system of organizing products with similar characteristics. Creating a product taxonomy for your ecommerce site is important as it helps online visitors navigate the site.

Here are some tips for creating the ideal product hierarchy for your ecommerce website. 

1. Understand Your Product

You should understand your products to properly categorize and organize them. A product-focused approach will help you create strong taxonomies. 

You must know about the features and types of products on your ecommerce store. This will help you in properly organizing and categorizing the products that will create the best impact for your ecommerce website. 

2. Demographic-based Taxonomies

You can also create categories based on demographic data. Consider creating separate categories for products targeted to male, females, single, married, and senior individuals. You can also create categories based on... read more