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Social Media Marketing Articles & Tutorials

How to Make Money with Podcasts in 2022?

The rise of Clubhouse in 2019/2020 clearly demonstrated that podcasts are far from being dead. As opposed to text and video materials, this format offers a wide range of unique advantages such as,

  1. The capability to listen to podcasts on the go while driving or doing your household chores.
  2. Audio materials do not require continuous visual contact with any screen making them compatible with most daily activities.
  3. The format of podcasts lends itself to the old-style radio show format that is still highly demanded by lots of listeners.

While this type of content is relatively easy to produce, its authors still need money for equipment, operating expenses, and other needs even if they do not seek to become professional content creators in this sphere. This substantiates the need to explore the most effective ways to make money with podcasts in 2022.

Image Courtesy of Unsplash

1. Affiliate Marketing

This instrument is the most straightforward one in terms of ease of use for pod... read more

The Ultimate Social Media Marketing Checklist

posted on Jan 05, 2022
tags: infographics social media marketing

Stay on top of your Brand’s Social Media with our handy checklist.

Infographic courtesy of VisionOnline

Infographic courtesy of VisionOnline

The post The Ultimate Social Media Marketing Checklist appeared first on SiteProNews.

... read more

How to Spot Fake Social Media Influencers

When it comes to paid marketing channels, influencer marketing tops the list. Today, consumers usually like to do some research before making a purchase decision. Although, for most consumers, seeking the opinions of influencers is usually the case. Their opinions or product reviews influence the purchase decision of the consumers.

So, it’s no surprise that brands are leveraging their influence to reach their target audience and increase sales. But what if the follower base of the influencer your brand has partnered with is fake? To be more precise, what if the influencer is fake and all his/her followers were bought?

Brands all over the world have drastically increased their investment in influencer marketing. After all, the revenue generated from influencer marketing is equal to or more, than other paid marketing channels. But partnering with influencers costs, especially if they have an enormous follower base and are sought after in their industry. But if the influence is fak... read more

Want a Thriving Business? Focus on Negative Reviews!

Most businesses strive to earn the best reviews possible, and it’s not hard to imagine why. The harsh reality about any business is that you can’t meet everyone’s criteria, and at some point, receiving negative criticism is inevitable. Most successful companies globally are also not immune to receiving low ratings and bad reviews from dissatisfied customers.

At first, negative reviews are considered bad for business, but since they’re inevitable, you can take advantage. Upgrade your business by improving your market strategy and working on the issues identified. In turn, this will attract consumers who value your services and products. In this article, we’ll show you how negative assessments can be used as a means to upgrade your brand.

Here are some of the tips you can follow;

1. Cultivate a Bond with Your Customers

When consumers research rankings for your business, they don’t expect to view five stars. It’s impractical to assume that a company will never come across a d... read more

How to Create and Optimise Instagram Stories for your Brand

Instagram Stories are vertical, full-screen photos and videos that disappear in 24 hours. They appear at the top of the app and last 15 seconds maximum.

500 million people already use stories daily and their popularity keeps increasing. This makes Instagram Stories a great tool for businesses to reach and engage larger audiences.

Given its potential, we think it will be interesting for your brand to learn how to create and optimise stories for better results.

How to Create an Instagram Story

Here’s a step-by-step guide on how to create a story:

Step 1: Click the plus button at the top of the screen and choose “story” from the different options available or swipe left.

Step 2: Tap the switch-camera icon on the bottom right for a selfie shot.

Step 3: Tap the white circle at the bottom of the screen to take a picture or press and hold it to record a video. There may be smaller circles to the right and left of the white circle. Those circles are some of the fi... read more

Hands-off Content Creation: How to Leverage UGC On & Off Social Media

One strategic decision could mean the difference between increasing e-commerce sales by 50% year-over-year, or not. And for the British clothing brand Burberry, this was their exact outcome after launching a website called “the Art of the Trench” in 2009.

The concept for this site was simple: Provide a space for customers to share photos of themselves wearing Burberry clothing (i.e., user-generated content). From there, anyone could like, comment, and re-share the content on social media.

In its first year, the site received 7.5 million views and was a massive success.

The reason?

User-generated content (UGC) is an extremely valuable tool for marketing a business, demonstrating value proposition, and boosting engagement. It influences purchasing decisions for 79% of people and is also 9.8x more effective than influencer-created content.

What’s more is that brands can reap all of the benefits of UGC without spending much, or any, of their own marketing dollars. It’s hand... read more

Hands-off Content Creation: How to Leverage UGC On & Off Social Media

One strategic decision could mean the difference between increasing e-commerce sales by 50% year-over-year, or not. And for the British clothing brand Burberry, this was their exact outcome after launching a website called “the Art of the Trench” in 2009.

The concept for this site was simple: Provide a space for customers to share photos of themselves wearing Burberry clothing (i.e., user-generated content). From there, anyone could like, comment, and re-share the content on social media.

In its first year, the site received 7.5 million views and was a massive success.

The reason?

User-generated content (UGC) is an extremely valuable tool for marketing a business, demonstrating value proposition, and boosting engagement. It influences purchasing decisions for 79% of people and is also 9.8x more effective than influencer-created content.

What’s more is that brands can reap all of the benefits of UGC without spending much, or any, of their own marketing dollars. It’s hand... read more

Is Your Brand Getting Influencer Marketing Wrong?

Millions of people interact with influencers on social media every day. Social media influencers can be a powerful way to reach new customers or convert skeptics. With the spectacular rise of Tik Tok, image-based brands—like cosmetics, fashion, music, and gaming—have been able to target masses of Millennials and Gen Z.

But how can you know if influencer marketing is for you? And if it is, how would you choose which influencers to work with? Between the nano, micro, mid-tier and macro levels, there are probably thousands of influencers that might work for you. That’s why it’s important to write down a list of traits you’re looking for in an influencer before you start looking. Here are some key considerations as you decide whether to embark on an influencer campaign:

1. Goals, Measurements, and Contracts

Like all advertising, you have to know your goals before starting. From there, figure out things like platform, influencer target, messaging that fits specific influencers and... read more

Why Does Social Media Matter to Your Business?

Every business today can benefit from social media marketing because of how it reaches most of your customers. Most people in the 21st century use some form of a social media platform. If even half of the billions of people around the world use social media, that shows you how popular it has become with almost half of the world having a profile. How can your business take advantage of this opportunity?

Marketing: Costs Less in Comparison

You can pay less for marketing here than what you will pay for other forms of advertising. The number of customers that you can reach has made it an excellent opportunity. Most business owners don’t have the time to invest in it, and for that, they can hire content marketing experts to handle that end of the business. Along with paying attention to social media, you may want to consider an SEO consultant. Utilizing SEO consulting services will help your website so that when people click the link to your site, they won’t bounce right away. They w... read more

4 Inspiring Social Media Campaigns of COVID Times

The past 2 years were wild indeed! For many brands, it was a very challenging time full of uncertainty. Trying to find the balance between promotion and sensitivity, especially in the first months, was near-on impossible.

However, the best brands managed to find their way pretty quickly. We’ve seen some awesome social media campaigns out there ever since the pandemic started.

As the months passed, we’ve had a chance to look back and learn from previous experiences.

Get inspired by these 4 amazing social media campaigns of COVID times!

Getty Museum’s #MuseumChallenge

Dressing up as famous art? Count us in! The Getty Museum was probably the most successful art institution in mobilizing its audience. It has been challenging their followers to recreate famous works of art with objects and/or people they have around themselves.

The rules—according to the Getty Museum’s Twitter account—were simple: Choose your favorite artwork. Then, find three things lying around your... read more