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CRM Solution for Fintech Industry

Fintech is one of today’s fastest-growing sectors. Finance and technology, two of its components, are at the core of the dynamic globe – leave alone the marketplace. Fintech’s importance penetrates many businesses and even our personal lives. Fintech has revolutionized the whole financial services sector, whether it’s traditional financial services like banking and insurance, or innovative ways of investing, paying, or budgeting.

In the meantime, new technologies have provided customers with a wide range of financial services to select from. Consumers in the financial sector, like those in any other business, are increasingly demanding better service from their service providers. In fact, polls show that customer experience is currently the most important factor in determining a brand’s success. This discovery, which sits at the center of all market transactions, applies to fintech just as much as it does to any other business.

CRM Solution

As a result, it is critical for fintech... read more


5 Local SEO Tips for Your Business

In this day and age, if you are a business trying to grow or operate better locally, having an official website is mandatory, and having your SEO done properly is a must. There are a lot of ways to boost your website on search engines, and here are 5 useful tips for you to improve your local SEO performance.

Add Location Pages to Your Website

If you service multiple locations, create location pages. Be careful when you have multiple locations because you need to create unique content for each location page. Having a page for each location you provide your service or products will increase your local SEO performance drastically. For instance, if you are an alcohol reseller in Los Angeles, having just one page under the name of Los Angeles alcohol delivery will not be enough for Google and your potential customers. Let’s say your business delivers wine, your web page should have as many location pages as the number of your delivery locations. Someone who lives in West Hollywood wo... read more

Why Small Business Specialists are Turning to Account-based Marketing

An overwhelming majority of people who run email mass marketing campaigns struggle to get potential clients to even open their messages. This fact is the reason that so many people have suggested that inbox marketing is a dying art. Savvy small business promoters are turning to account-based marketing campaigns to turn things around, however, and they might stand to make larger profits than most people ever have in their respective space.

Account-based campaigns focus exclusively on the best-fitting accounts for any given type of product or service. Most of these emphasize B2B sales as opposed to anything involving end-users. Considering that an average inbox has some 200 messages stashed inside, it makes sense to forgo the consumer market for something more stable.

Those who want to engage in this kind of campaign need some way to figure out which accounts are the right ones, and this need has led to some unusual techniques.

Segmenting a List Based on Perceived Needs

In s... read more

Is Social Media 2.0 More than Just an Industry Buzzword?

You might remember when people like Darcy DiNucci and Tim O’Reilly started to use the term Web 2.0 to describe the trend of user-generated content taking over the clearnet. While it was certainly a popular word, it didn’t really refer to any one single thing. It never really denoted a formal change to the web’s structure and simply called to mind that the way people created content was changing.

Even if you don’t remember those distant days, there’s a good chance they’ll come back to you the first time you hear somebody elucidate on the issue of so-called Social Media 2.0 services. These are supposed to be focused almost exclusively on users as opposed to businesses, which would be quite a disruptive force considering how much companies have come to rely on social networks to promote a message. Nevertheless, it’s every bit as likely that these promises are essentially vaporware that refer more to nebulous concepts as opposed to any real change.

Strong opinions on either side of ... read more

Covid 19, Video Conferences and Cosmetic Injections

The COVID-19 pandemic has produced a way of life in which many individuals now work and socialize primarily from home. A survey conducted at the start of the quarantine found that about 62 percent of those asked supported the quarantine – the vast majority of Americans who were working worked from home. Even if the situation improves, the majority of survey respondents desire to continue working from home. Generally speaking, the remote workforce was already growing at a rapid pace, increasing by 140 percent between 2000 and 2010. The pace of growth has accelerated from 2005 to 2019. Video conferencing has become the most popular method for social gatherings. Zoom may be used for anything from weddings to happy hours to funerals. Zoom, Microsoft Teams, Google Hangouts, and other comparable programs have made a virtual living, cooperation, and productivity possible. However, these technologies (together referred to as “Zoom”) may have an influence on how people view themselves. People ... read more

How to Get the Best Possible Deal on a Secured Loan

The events of the past 18 months have had a major impact on the UK’s reliance on secured loans. With unsecured loan availability having dried up for most of the country throughout the pandemic, customers with assets at their disposal had no choice but to turn to secured loans.

Consequently, the latest figures from the Secured Loans Index suggest that in March this year, total secured loan volumes were up 31% compared to the same month in 2020. Providing access to significant sums of money at competitive rates of interest, a secured loan can be used to fund almost any purchase, project or potential investment opportunity.

When it comes to getting the best deal on a secured loan, the process is not quite the same as applying for an unsecured loan.

How to Find a Good Secured Loan

What becomes clear after starting the search for a secured loan is that comparatively few brokers are available on the High Street. Unless you plan on taking out a conventional mortgage, you may find almost n... read more

How Is AI Transforming E-Commerce? Top 6 Use Cases of AI Technology

Coming up with intelligent automation, artificial intelligence is quickly transforming the e-commerce industry. Voice assistants, AI-based chatbots, cybersecurity software, AI-enabled robots are examples of AI software solutions that are being widely adopted globally.

There are many advantages of AI technology for e-commerce. With AI software systems, it is possible to address various challenges, for instance, relieve employees from performing manual and routine tasks, ensure efficient inventory management and warehousing, as well as safeguard sensitive data. IBM reports that retail and consumer products companies expect that intelligent automation could contribute to annual revenue growth by up to 10%.

In this article, we will consider the main AI use cases in e-commerce to demonstrate how you can benefit from using this kind of software.

Top 6 AI Uses Cases in E-Commerce

1. Personalization

Personalization is among the most popular AI applications in e-commerce. By pro... read more

The Five Biggest Advantages of Bridging Finance

Bridging finance saw a steady rise to popularity throughout the second half of last year, when lack of availability on the High Street saw millions seek alternative lenders for essential support.

A convenient and cost-effective alternative to a traditional loan or mortgage, a bridging loan can also be just the thing for time-critical purchases and investments.

Specifically, there are five major advantages to bridging loans that have made them an increasingly popular choice for consumers and businesses across the UK:

1. Bridging Loans Are Fast to Arrange

While a typical mortgage can take several weeks or months to arrange, bridging finance is much faster. In fact, the funds needed by the applicant can often be accessed within a few working days. Bridging loans can therefore provide a real lifeline for covering urgent costs, like purchasing a property at auction.  

2. There Are No Limitations on Allocation of Funds

The flexibility of bridging finance is also a major po... read more

Imports Logistics – From Docks to Docs

There is tons of information available about importing goods from abroad into the U.S. for trade purposes. Companies, individuals, and governments can receive merchandise for processing products to be resold to the end customer. Articles discuss the required documents for customs clearance, particularly those required by the U.S. Customs Border Protection (CBP). However, getting your products or services from supplier to consumer involves intricate logistics.

What Are U.S. Import Logistics?

Import logistics is a complex system of operations that applies to transportation, information, material handling, warehousing, inventory, security packing, and disposal. Logistics ensure the efficient flow and storage of goods from the point of origin to the end target.

Logistics involves merchandise acquisitions from wholesalers or suppliers down to manufacturing, storage, and delivery to consumers. Importers must understand their logistics system to ensure smooth delivery to the custome... read more

Types of Web Development Teams and How to Choose the Right One for Your Project

Scrolling through Internet websites seems to be such an easy process. But have you ever thought about how the users’ journey is created? How can the idea be transformed into a digital working platform? Even though no one is surprised upon hearing the words “web development” nowadays, it is not simply pressing the buttons. Building a website requires not only extensive technical skills but also creative thinking, expertise in marketing, and impeccable knowledge of programming languages.

In theory, one person can create a website if he or she possesses at least some of the skills listed above. Nevertheless, it is unlikely that such a site can ever be monetized. Such a resource will not reflect the company’s values and won’t be able to become a quality business card.

Therefore, it is better to divide a process into different tasks and entrust real professionals with them. But here comes the next puzzling question: how to compose an appropriate web development team to make sure the ... read more